Let’s start things by stating the obvious. We all love a good deal. However, when you look for a good deal in the home improvement industry as well as other industries, you need to know the famous saying: “Buy cheap. Buy twice.”
New replacement windows that range from $200 to $400 will likely leave you with something that’s called a rental window. A “rental window” is basically a band-aid that you place on your home that you need to replace after a certain period of time. There are a lot of reasons for this and they can range from the window being a poor quality product to a really poor or lacking window installation or warranty.
Let’s now proceed to some good news. A new replacement window that costs $1500 is practically the same as one that only costs $600. How is this possible? The answer is fairly simple. In the home improvement industry, there are a large number of replacement window companies that just exist to make money fast. In their quest to do so, they try their best to sell as many replacement windows as possible and in the fastest way possible to people who aren’t familiar with the products that they offer. In this type of business model, window companies capitalize on unsavvy replacement window shoppers and they make a lot of money really fast and are gone within a snap of a finger. The windows that they sell may actually be good and their installation may also be good but they may not be a company that has been in business for a long time with this kind of care for their customers.
Next, let’s drop down to the window that only costs $600 – the same product, the same installation, and a much better warranty, because the company is in it for the long haul. When you stumble upon this type of company, you’ll know that they are not there to make the quick buck. Instead, they are there to establish a lifelong relationship with their clients. This type of company will still be up and running in 20 years when you pick up the phone and call them either for a service call or more home improvements.
So, what’s the reason behind the huge diversity in price? Most of the window companies out there are just doing what they do to earn money but there are some companies who put more focus on relationships plus a small profit. You will notice that the good companies build their businesses slowly but surely through word of mouth and a flawless reputation based on honesty, integrity, and quality service. This type of window companies has clients that know and are certain that they can call on them at any given time and that they know that when they do, the phone is going to ring, someone is going to pick it up, and the problem that they have will be solved within 24 hours.
In summary, the window that only costs $600 and the one that costs $1500 are exactly the same thing. It’s ironic that the one that costs much lesser provides the better value because it involves dealing with a reputable window company that has been in business for decades and does things ethically. Knowing this will give consumers not just the benefit of saving money but as well as the peace of mind that they need for the future of their largest investment, their home.